USAA has always been a very stable, customer-friendly and prudent bank (USAA posted after-tax profits of $188 million in 2008). With all the banks who jumped on shoddy lending bandwagons crumbling around them, USAA decided to capitalize on the opportunity and tell the people who they are, and why it matters in a this massive ad push.
A fun twist on rate-driven ads.
Another insurance-focused ad that probably isn’t popular with the folks over at AIG.
And an ad that focuses on USAA’s member-not-customer model.
Plenty more ads and info on this campaign at The Financial Brand.
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One Comment
Thanks for the plug. I’m a USAA member, btw.