USAA has always been a very stable, customer-friendly and prudent bank (USAA posted after-tax profits of $188 million in 2008). With all the banks who jumped on shoddy lending bandwagons crumbling around them, USAA decided to capitalize on the opportunity and tell the people who they are, and why it matters in a this massive ad push.
Who knew cost-oriented ads could be this fun? In a series of web banners aimed at dispelling the common myth that all Harley Davidson Motorcycles are inordinately expensive, the legendary motorcycle company manages not only to address that concern, but include product pricing and maintain their brand’s trademark rebellious tone- all in under 20 words each.
A rare long-copy campaign for the Big Issue Foundation leads grabs attention with unexpected headlines to draw the reader in to the full story.
See the entire series on This is Real Art.
